Author: Ben
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Stop Waiting for a Sales Agent Start Studying Film Sales
Filmmakers love to say, “I’ll worry about distribution later.” But later is too late. By the time your film is finished, the die is cast. The tone, the length, the genre, the rating, the platform fit, the market positioning. All of it’s baked in. So if you made every decision assuming someone else would handle
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What Sets Apart the 1 in 10 First-Time Filmmakers Who Land Domestic Distribution?
Most first-time filmmakers never land domestic distribution. The odds are bleak: only about one in ten break through. But if you analyze the ones who do, a clear pattern emerges. It’s not random. It’s not luck. It’s about perception. About presentation. About how the film looks before anyone even hits play. You want to know
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We’re Fixing Indie Film With Code, Data, and Sass (and SaaS)
Independent film is broken. Not creatively or artistically, but structurally. The stories are as strong as ever. The talent pool is massive. The hunger is real. Yet filmmakers are stuck in an outdated system—one that offers little transparency, fewer resources, and even fewer paths to sustainable careers. Here’s the truth: if you want to build
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What Do Filmmakers Misunderstand Most About Distribution?
Distribution isn’t the reward at the end of the journey. It’s not the final handshake. It’s not the bow on top of your finished film. Distribution is the strategy. It’s the engine. It’s the difference between your film being watched by two hundred people and being watched by two hundred thousand. And yet, most filmmakers
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Here’s What Filmmakers Need for their Post-Festival Plan
You’ve made it. Your film just had its world premiere. Maybe at a prestigious festival. Maybe at a regional one that truly loved your work. You walked the carpet, took the Q&A mic, shook hands with buyers, and finally exhaled. Now what? If your answer is “wait and see,” you’re already behind. Because the truth
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The #1 Reason Your IndieGoGo Isn’t Getting Funded
If your crowdfunding campaign reads like a college essay, you’ve already lost. Your backers are not grading you. They’re not your professor. They’re not looking for structure, citations, or formal tone. They’re looking to feel something. Most indie filmmakers approach their campaign pages with the mindset of a grant application. They over-explain. They under-inspire. They
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Want to Make Money Off Your Indie Film? Stop Obsessing Over Theaters
Most indie filmmakers treat the box office like it’s the final boss. But here’s the truth: it’s barely the tutorial level. Theaters are nice for prestige. They’re great for premieres, red carpets, Instagram posts, and a handful of press quotes. But financially? They are not your finish line. For most independent films, they’re a vanity
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Your Indie Film Just Hit Tubi. Now What?
So your film just got picked up for AVOD. First of all, congrats. You’re officially in front of a real audience. Not just a theater of friends and family, not just a festival screening with a Q&A, but actual eyeballs. Now here comes the part that matters more than the pickup itself: How are you
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You Can’t Upload to Amazon Anymore, But You’re Not Out of Options
If you were hoping to release your indie film directly to Amazon Prime Video, it may already be too late. Amazon Prime Direct, once a wide-open platform for filmmakers to upload their work without a middleman, has quietly finished phasing out open submissions from independent creators. No fanfare. No press release. No dramatic public takedown.
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Your Film Isn’t Too Niche. It’s Exactly What Streamers Want.
The idea that your story needs to be “universal” to succeed is outdated, false, and frankly, dangerous. For years, filmmakers from marginalized communities were told to smooth the edges of their culture. To make their characters “more relatable.” To replace specificity with sameness. All in the name of “marketability.” But in 2023, the numbers told
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If Sundance Is Your Only Plan, You Don’t Have a Plan
Let’s rip the Band-Aid off: if your entire distribution plan revolves around getting into Sundance, you don’t have a strategy. You have a fantasy. Look, we get it. The idea of your film premiering in Park City (ahem…Boulder…), packed into a sold-out theater full of buyers, agents, and Variety journalists is intoxicating. A standing ovation.
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AVOD, SVOD, or TVOD? How to Pick the Right Release Strategy for Your Indie Film
It’s the question every indie filmmaker eventually has to face: where should your film live? Should you put it on a paid platform and aim for prestige? Drop it on an ad-supported streamer and reach the masses? Sell it directly to fans? AVOD. SVOD. TVOD. Three distribution models. Three radically different outcomes. And no, there’s
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The Distribution Checklist You Need Before You Ever Hit Record
Here’s a horror story too many indie filmmakers have lived through: You’ve wrapped your shoot. You’ve locked the edit. You’re celebrating your final color pass. Then you get the distribution offer. And with it? A deliverables checklist that makes your stomach drop. Suddenly, your finished film… isn’t finished enough. And fixing it? Expensive. Time-consuming. Sometimes
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The No-Pitch-Deck Way to Get Your Film in Front of Investors and Buyers
Pitching is exhausting! Investors want data, distributors want deliverables, and sponsors want audience alignment. You want someone (and sometimes, ANYONE) to just take a look at your film. But what if you didn’t have to send dozens of cold emails, edit your pitch deck a hundred times, or try to guess what each gatekeeper wants
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The Most Valuable Thing Your Trailer Gives You Isn’t Views, It’s Data
You posted the trailer, you shared the ticket link, and you begged your followers to “check it out.” Now you’re refreshing the page, wondering where the views are coming from, or why they’re not showing up at all. Here’s the truth: if you’re not tracking how people are finding your film, you’re not just flying
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The Real Path to Indie Film Success? Searchability.
Every January, indie filmmakers hold their breath. Because Sundance. The buzziest titles get six-figure deals, glowing press, and social media love. It’s the dream! Validation, visibility, and maybe even a shot at the big leagues. But for every film that premieres in Park City, hundreds more are just as good, just as heartfelt, just as
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Want to Sell Your Film to Streaming Platforms? Prove You’ve Got an Audience
If you want to sell your film to a streaming platform, there’s one thing you need more than anything else: an audience. Forget the pretty cinematography, forget the big-name cast, and forget the awards. Streaming platforms don’t care about those things unless they come with the all-important audience. But here’s the kicker: most filmmakers are
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Why Smart Investors Avoid All-Rights Film Deals with Streamers
For many filmmakers and investors, landing a deal with a major streaming platform like Netflix, Amazon, or Hulu feels like the finish line. It’s the industry gold star, the validation stamp, the moment when years of risk and hustle seem to finally pay off. But there’s a growing catch, and it’s not just about control.
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The Best Budgeting and Scheduling Tools That Won’t Eat Your Budget
Budgeting and scheduling are often the most dreaded parts of indie filmmaking. They’re not glamorous, they’re not fun, and they’re definitely not why you got into this industry. But they are the difference between a shoot that gets finished and a shoot that gets shut down. The good news? You don’t need a $1,200-a-year software
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How to Use YouTube to Create Buzz Before Your Film Premieres
Most filmmakers use YouTube wrong. They drop a trailer, maybe a behind-the-scenes video, and then disappear for months. But YouTube isn’t just a place to host video content, it’s a full-fledged platform for community building, narrative teasing, and audience activation. Done right, YouTube can create buzz before your film hits festivals, lands distribution, or premieres
