Category: Prioritization

Practical guidance for founders on prioritization, decision making, and focus, so urgent tasks don’t get in the way of meaningful progress.

  • Why Smart Founders Still Struggle to Set Priorities

    Why Smart Founders Still Struggle to Set Priorities

    Many founders pride themselves on intelligence, grit, and the ability to think fast under pressure. Yet when it comes to setting priorities, these strengths often don’t translate. It can feel jarring: how can someone capable of building products, rallying teams, and navigating complex markets still feel paralyzed when deciding what truly matters today? It’s common…

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  • Reactive vs Proactive Business: The ‘Everything Is Urgent’ Trap

    Reactive vs Proactive Business: The ‘Everything Is Urgent’ Trap

    Most founders will admit they spend more time responding than leading. Whether it’s an unexpected customer issue, a team conflict, or a supply chain hiccup, reactive behavior quickly becomes the default for founders, owners, operators, and early hires. So much so that urgency loses its meaning and everything feels immediate. This is especially true for…

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  • Why Busy Founders Make Worse Decisions and 4 Things it Impacts

    Why Busy Founders Make Worse Decisions and 4 Things it Impacts

    Founders are wired for action, but that also means many busy founders make worse decisions when they’re vibing. We build, we iterate, we ship. But there’s a quiet cost to perpetual busyness that doesn’t get enough attention: being busy interferes with judgment. Functionally, the brain isn’t equipped to maintain high-quality decision-making when overwhelmed, chronically stressed,…

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  • How To Decide What To Work on as a Founder: What Deserves Your Attention This Week?

    How To Decide What To Work on as a Founder: What Deserves Your Attention This Week?

    It’s something we get asked often as a Business Intelligence company: tell me how to decide what to work on as a founder. As founders, operators, and builders, we live in the tension between aspiration and action. Every notification, request, and “urgent” email clamors for our attention. By mid-week it’s common to feel like you’ve…

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