Category: Content Creation
Tips, tricks, and guides on how filmmakers can focus on content creation for marketing and promotion materials while still producing great art at the core of their film projects.
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6 Reasons ‘Making-Of’ Documentaries Are Becoming More Valuable to Buyers
“Making-of” documentaries, also known as BTS (behind-the-scenes) or EPKs, have evolved from DVD extras into valuable marketing tools across festivals, streaming platforms, and brand projects. Here’s why buyers are increasingly investing in them. Table of Contents 1. Authenticity Builds Trust and Emotional Connection 2. Marketing Gold in the Digital Age 3. Premium Feature for Buyers
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The Power of Micro-Influencers in Film Promotion (And How to Work With Them)
In the indie film world, trust and authenticity go beyond being nice extras: they’re everything. That’s why filmmakers are increasingly tuning to micro-influencers, those social creators with 10K to 100K niche followers, over mega-stars. These smaller voices carry trust; their fans listen like a friend, not an advertisement. When a horror micro-influencer posts a “If
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Why the “Middle-Class Filmmaker” Is the Future of Indie Film
As indie filmmaking evolves, a familiar archetype is reshaping the narrative: the middle-class filmmaker. They’re creative, scrappy, tech-savvy, and operating without deep-pocketed backers. Far from starving artists or boardroom blockbusters, this emerging model is democratizing cinema, putting compelling stories and diverse voices center stage. Table of Contents The Technological Lift for Everyday Creators Why Existing
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What the Planned TikTok App Rebuild Means for Creators and the Film Industry
TikTok is gearing up to rebuild itself from the ground up, at least for the United States. According to a report from The Information, the wildly popular short-form video app is working on a separate version of the platform specifically for U.S. users, a move that precedes a forced sale to American investors or, alternatively,
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YouTube Shorts Is As Lucrative as Long-Form: Impact on Creators
Table of Contents The Short-Form Revolution Is Officially a Business Model Connected TV Overtakes Mobile for YouTube New Ad Packages for Cultural Moments YouTube and the Future of AI The Billion-Dollar Platform That’s Still Growing Shorts Are a Feature and the Future At YouTube’s 20th birthday bash in New York, CEO Neal Mohan dropped a
