Getting your film on a major streaming platform like Amazon Prime or Apple TV isn’t as simple as uploading it to YouTube. These platforms aren’t just libraries—they’re curated ecosystems, and each has its own submission process, technical standards, and distribution gatekeepers.
Some platforms allow direct submission. Others require going through a content aggregator or distributor. Before you make any moves, map out which platforms you want to target, what their current policies are, and whether your film fits the bill in terms of technical specs and market potential. One size does not fit all.
Aggregators vs. Distributors
If you’re not already working with a sales agent or distributor, your best bet is using an aggregator. Aggregators are companies that specialize in placing indie films on platforms like Apple TV, Amazon Prime Video, Google Play, Vudu, and more. Popular aggregators include FilmHub, Quiver, BitMax, and Distribber (though be cautious—Distribber infamously went under, leaving many filmmakers unpaid).
Aggregators typically charge either an upfront fee or take a percentage of your revenue. They’ll also help you navigate metadata requirements, encoding standards, artwork specs, and subtitling needs. Some even handle QC (quality control) to make sure your film meets platform requirements before submission.
Distributors, on the other hand, act as business partners. They handle rights sales, negotiate licensing deals, and often take a more hands-on approach to marketing and strategy. In exchange, they usually take a much bigger cut and often require exclusivity.
Submitting to Amazon Prime Video
Amazon used to offer two distinct pathways for filmmakers: Prime Video Direct and third-party aggregation. Prime Video Direct allows (allowed–it’s now closed to new accounts) you to upload your film directly, but this method has become more selective in recent years. Amazon now screens submissions more aggressively, favoring higher-quality, marketable content.
To be eligible, your film must meet Amazon’s strict technical and content guidelines. That includes closed captions, HD resolution, aspect ratios, and artwork requirements. The platform offers multiple monetization options: free-to-watch with ads (AVOD), included with Prime (SVOD), or transactional (TVOD) through rentals and purchases.
Note that approval is not guaranteed, even if your film meets technical requirements. If your film gets rejected or underperforms, Amazon may remove it from their catalog—so quality, packaging, and marketing matter more than ever.
Getting on Apple TV (Formerly iTunes)
Apple TV is a premium platform with high technical standards and zero tolerance for subpar content. Unlike Amazon, there is no self-submission option. To get your film on Apple TV, you must work with an Apple-approved aggregator or distributor.
Apple is also more selective about what kinds of films it features. Festival laurels, press coverage, a strong trailer, and polished key art can all improve your chances. The platform supports both TVOD and episodic content but expects professional-grade delivery across the board—from encoding to subtitles to metadata formatting.
Once accepted, your film will be visible to a global audience—and Apple’s platform is often seen as more “premium” by industry insiders, which can help boost credibility with buyers and audiences alike.
Other Platforms to Consider
Beyond Amazon and Apple, there’s a wide world of digital storefronts. Google Play, YouTube Movies, Vudu, Tubi, Plex, and even niche platforms like Kanopy and Hoopla offer opportunities for indie filmmakers. Some, like Tubi and Plex, are AVOD platforms that pay based on ad views, while others follow the TVOD or SVOD model.
Again, many of these platforms require going through an aggregator or distributor. If you’re going the self-distribution route, look for a partner that can place your film across multiple platforms at once. This allows you to maximize your reach without duplicating your effort.
It’s also worth considering whether to window your releases (staggering each platform) or go for a wide launch across all platforms simultaneously. Each approach has trade-offs in terms of buzz, audience reach, and revenue timing.
Marketing Matters as Much as Distribution
Just getting your film onto Amazon or Apple doesn’t mean anyone will watch it. Without a plan to drive traffic, your film could disappear into the void. Treat distribution as the beginning of a campaign—not the end of production.
Develop a strategy to drive views: trailers, social media campaigns, email lists, influencer partnerships, press outreach, and paid ads. Platforms often promote content that performs well early, so creating a strong launch window can increase your visibility organically.
Also, don’t overlook metadata. A compelling logline, well-written description, sharp poster, and eye-catching thumbnails can mean the difference between a click and a pass.
Plan Ahead and Package Well
Getting your film onto platforms like Amazon Prime or Apple TV is possible—but it takes planning, professionalism, and patience. Start preparing early. Nail your technical delivery. Partner with a reputable aggregator. And treat your film like a product that needs marketing, not just distribution.
Indie filmmakers who treat this process with the same seriousness as the shoot itself are the ones who break through the noise. With the right approach, your film can reach a global audience—and earn real revenue along the way.
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