“Making-of” documentaries, also known as BTS (behind-the-scenes) or EPKs, have evolved from DVD extras into valuable marketing tools across festivals, streaming platforms, and brand projects. Here’s why buyers are increasingly investing in them.
1. Authenticity Builds Trust and Emotional Connection
Buyers and audiences crave genuine insight into the filmmaking process. Studies confirm BTS content fosters transparency and deepens trust by humanizing creators and showcasing creative journeys.
2. Marketing Gold in the Digital Age
BTS footage is highly shareable, fueling social buzz and extending a film’s presence across channels. Content marketing experts highlight its efficiency. One shoot can yield months of engaging content. It’s like The Garvescope Show on YouTube. One episode gives us a few weeks of content for short-form socials.
Streaming services like Netflix bundle polished-making-of docs as prestige extras, elevating perceived value and retention . Studios use them to deepen audience engagement and prolong discoverability.
4. Boosts Discoverability and Buzz
Film festivals and distributors often expect BTS or making-of media in EPKs. Sundance-level acquisitions for unconventional docs, like Kokomo City, demonstrate how unique storytelling paired with BTS can enhance acquisition appeal.
5. Versatility Across Platforms and Revenue Streams
Buyers view making-of materials as flexible content that supports social trailers, educational use, bonus content, and branded partnerships. Something especially valuable for docs with social themes.
Our Final Take
“Making-of” documentaries no longer feel like an option, and more like an investment strategic assets for the long-tail success of your project. They build connection, amplify marketing, and offer value to buyers across distribution, streaming, festival, and brand platforms.
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Sources
- 3 Reasons You Need Behind the Scenes Video | Robin Piree
- At Sundance 2023, Corporate Docs Nab the Spotlight, But Bold Independent Nonfiction Shines | Documentary.org
- Behind the Scenes | Wikipedia
- Branded Documentaries vs Commercials: What’s Best? | Roo Smith
- Everything You Need to Know about Distributing Documentaries | Documentary.org
- Financing & Selling A Documentary Film | Story Smart
- Why is Behind the Scenes Video Marketing so Effective? | Bearded Fellows
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