Tag: Audience Behavior
-
The Trailer War Between Studios and Theaters
AMC Theatres just added more fuel to an old fire…literally 25 to 30 minutes of it. As box office rebounds and audiences return to theaters, studios are sounding the alarm: pre-show ad bloat is pushing audiences to skip trailers altogether. That’s a problem for the “premium experience,” but also for one of Hollywood’s most time-tested
-
How Product Placement Hacks Your Brain (And Your Wallet)
Product placement isn’t just a sneaky marketing trick, it’s a psychological masterstroke. Our brains are wired to process stories more fluidly than ads. When a product is organically integrated into a narrative, it bypasses our skepticism and hits us on a subconscious level. Instead of raising our defenses like we would with a commercial break,
