Tag: Connected TV
-
YouTube Enters the Big Leagues with First-Ever NFL Game Broadcast
YouTube is officially in the sports broadcasting business, and it’s not dipping its toes in, it’s cannonballing. The platform will livestream an NFL game in its entirety, for free, globally (minus a few exceptions), marking a major first in its 20-year history. The exclusive livestream will be the NFL’s Friday night Week 1 game from…
-
YouTube Shorts Is As Lucrative as Long-Form: Impact on Creators
Table of Contents The Short-Form Revolution Is Officially a Business Model Connected TV Overtakes Mobile for YouTube New Ad Packages for Cultural Moments YouTube and the Future of AI The Billion-Dollar Platform That’s Still Growing Shorts Are a Feature and the Future At YouTube’s 20th birthday bash in New York, CEO Neal Mohan dropped a…
-
How Brazil’s FAST Boom Is Reshaping Global Streaming
While much of Hollywood obsesses over subscriber churn and bundling strategies, Brazil is quietly flipping the script on global streaming. With skyrocketing Connected TV adoption, an explosion in FAST (Free Ad-Supported Television) viewership, and a surging online video ad market, Brazil is quickly becoming one of the most important territories in the next chapter of…
