Tag: Data-Driven Filmmaking
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Streaming Killed the Distribution Pipeline, Now It’s Time to Rebuild
The internet broke the monopoly. For over a century, film distribution followed the same narrow funnel: make the movie, pray it gets into a top-tier festival, hope for a distribution deal, and if the gods smile on you, maybe your film ends up in theaters or on cable. It was a pipeline built on gatekeeping,
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The Most Valuable Thing Your Trailer Gives You Isn’t Views, It’s Data
You posted the trailer, you shared the ticket link, and you begged your followers to “check it out.” Now you’re refreshing the page, wondering where the views are coming from, or why they’re not showing up at all. Here’s the truth: if you’re not tracking how people are finding your film, you’re not just flying
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Want to Sell Your Film to Streaming Platforms? Prove You’ve Got an Audience
If you want to sell your film to a streaming platform, there’s one thing you need more than anything else: an audience. Forget the pretty cinematography, forget the big-name cast, and forget the awards. Streaming platforms don’t care about those things unless they come with the all-important audience. But here’s the kicker: most filmmakers are
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Using Audience and Viewership Metrics to Land (and Keep) Film Sponsors
Gone are the days when film sponsorship was just about slapping a logo on a poster or giving a product a cameo. In today’s media landscape, brands want more than visibility—they want verifiable value. And that means filmmakers need to treat sponsorship like a performance-driven investment, not a favor or vanity play. The key to
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How the Music Industry’s Streaming Shift Can Help Film Investors Succeed
The entertainment industry has undergone dramatic shifts over the past two decades, with digital streaming transforming the way audiences consume content. While the music industry was among the first to experience this upheaval, the film industry has followed a similar trajectory, moving from physical media and traditional distribution to an increasingly digital, on-demand model. Film
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How AI is Transforming Film Distribution and Curation
Artificial intelligence is transforming nearly every aspect of the film industry, from scriptwriting to visual effects. However, one of the most significant yet often overlooked areas of AI’s influence is in film distribution and curation. As streaming services, distributors, and independent filmmakers seek better ways to connect films with audiences, AI-driven technologies are reshaping how
