Tag: Film Strategy
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How Disney Greenlights Shows (And What Indie Filmmakers Can Learn)
Table of Contents Greenlights by Brand, Not by Boardroom From Centralization to Specialization What This Means for Filmmakers 1. Niche is Power 2. The Greenlight Starts Before the Pitch 3. Your Catalog is Your Currency Our Final Take At this year’s UCLA Entertainment Symposium, Disney Entertainment co-chair Dana Walden pulled back the curtain on how
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You Can’t Upload to Amazon Anymore, But You’re Not Out of Options
If you were hoping to release your indie film directly to Amazon Prime Video, it may already be too late. Amazon Prime Direct, once a wide-open platform for filmmakers to upload their work without a middleman, has quietly finished phasing out open submissions from independent creators. No fanfare. No press release. No dramatic public takedown.
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The Real Path to Indie Film Success? Searchability.
Every January, indie filmmakers hold their breath. Because Sundance. The buzziest titles get six-figure deals, glowing press, and social media love. It’s the dream! Validation, visibility, and maybe even a shot at the big leagues. But for every film that premieres in Park City, hundreds more are just as good, just as heartfelt, just as
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Why Talking Animals Are the Best Bet for Indie Film Distribution
Talking animals are a cinematic shortcut to universal appeal. They transcend age, culture, and language, making them a perennial favorite among distributors looking for marketable, family-friendly content. From Babe to Dr. Dolittle to more recent hits like Secret Life of Pets, talking animals have a unique ability to connect with audiences across generations. At their
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Want Your Indie Film to Make Money This Year? Choose One of These Three Genres
Let’s talk genre. Not as an artistic decision. Not as a festival strategy. But as financial leverage. Because if your film is headed for AVOD (ad-supported video-on-demand), one truth stands above the rest: The three genres most likely to break even in under a year are: Horror, Thriller, and Documentary. This isn’t a guess. It’s
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Booze, the Box Office, and Unlocking Liquor Sponsorships for Indie Filmmakers
Alcohol is everywhere in cinema. From James Bond’s vodka martini to every tortured detective’s half-empty whiskey glass, booze has long played a central role in storytelling. It’s more than a prop—it’s shorthand for mood, character, lifestyle, and conflict. But it’s also business. Alcohol brands have quietly become some of the biggest spenders in product placement,
