Tag: Global Sports Rights
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YouTube Enters the Big Leagues with First-Ever NFL Game Broadcast
YouTube is officially in the sports broadcasting business, and it’s not dipping its toes in, it’s cannonballing. The platform will livestream an NFL game in its entirety, for free, globally (minus a few exceptions), marking a major first in its 20-year history. The exclusive livestream will be the NFL’s Friday night Week 1 game from