Tag: Hollywood Marketing
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The Trailer War Between Studios and Theaters
AMC Theatres just added more fuel to an old fire…literally 25 to 30 minutes of it. As box office rebounds and audiences return to theaters, studios are sounding the alarm: pre-show ad bloat is pushing audiences to skip trailers altogether. That’s a problem for the “premium experience,” but also for one of Hollywood’s most time-tested
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How Product Placement Pays Off in Indie Films vs. Hollywood Hits
Product placement has long been a staple of Hollywood financing, providing filmmakers with an alternative revenue stream while giving brands valuable exposure. In studio films, brands pay top dollar for their products to be featured in blockbuster movies with guaranteed mass viewership. For indie filmmakers, product placement presents a different opportunity: it can offset production
