Tag: Intellectual Property
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Film Soundtracks Are a Hidden Asset With Real ROI
When most people think about film investing, they picture theatrical returns, streaming royalties, or maybe merch if a franchise takes off. But there’s a quiet, consistent source of income humming in the background—literally. The music used in films, from original scores to needle-drops, is more than just emotional glue. It’s an asset. And in the
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How Product Placement Deals Work, Including Legal Agreements and Brand Protection
Product placement has become a major revenue stream for filmmakers and an effective marketing tool for brands. Whether it is a soda can in the hands of a protagonist, a car speeding through an action sequence, or a tech gadget used by a detective, product placement allows brands to integrate themselves into entertainment in a
