Tag: Media Industry News
-
YouTube Shorts Is As Lucrative as Long-Form: Impact on Creators
At YouTube’s 20th birthday bash in New York, CEO Neal Mohan dropped a stat that could reshape how creators (and studios) think about short-form content. YouTube Shorts, once seen as the company’s answer to TikTok, has now reached revenue parity with core YouTube (long-form) in multiple countries, including the U.S. In some markets, Shorts is…