Tag: Social Media Strategy
-
Great Early Film Promotion: Our 5-Step Playbook
Film promotion strategy should be one of the first things you spend time on after conceptualizing your idea. If you wait for picture lock to start marketing, you’re already behind. Independent films don’t get a magic publicity push on release day; they earn attention slowly, from the moment an idea leaves your notes app. Start
-
The Power of Micro-Influencers in Film Promotion (And How to Work With Them)
In the indie film world, trust and authenticity go beyond being nice extras: they’re everything. That’s why filmmakers are increasingly tuning to micro-influencers, those social creators with 10K to 100K niche followers, over mega-stars. These smaller voices carry trust; their fans listen like a friend, not an advertisement. When a horror micro-influencer posts a “If
-
What the Planned TikTok App Rebuild Means for Creators and the Film Industry
TikTok is gearing up to rebuild itself from the ground up, at least for the United States. According to a report from The Information, the wildly popular short-form video app is working on a separate version of the platform specifically for U.S. users, a move that precedes a forced sale to American investors or, alternatively,
-
What to Post on TikTok to Promote Your Film (Day-by-Day Plan)
Most indie filmmakers think about marketing in terms of festivals, trailers, and press kits. TikTok? It’s often an afterthought. But for indie films, TikTok isn’t just social media, it’s a distribution tool, a discovery engine, and the best shot you have at reaching a new audience organically. But like filmmaking, success on TikTok isn’t about
-
The Filmmaker’s Guide to Social Media Marketing on TikTok and Instagram
For indie filmmakers, TikTok and Instagram aren’t just places to post trailers or behind-the-scenes selfies. They’re attention economies. And they reward creativity, consistency, and storytelling. The same skills you use in your film. TikTok’s algorithm is notoriously generous to new creators. You don’t need followers to go viral. You need content that hooks in the
