Tag: Trailer Strategy
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Great Early Film Promotion: Our 5-Step Playbook
Film promotion strategy should be one of the first things you spend time on after conceptualizing your idea. If you wait for picture lock to start marketing, you’re already behind. Independent films don’t get a magic publicity push on release day; they earn attention slowly, from the moment an idea leaves your notes app. Start
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How to Use YouTube to Create Buzz Before Your Film Premieres
Most filmmakers use YouTube wrong. They drop a trailer, maybe a behind-the-scenes video, and then disappear for months. But YouTube isn’t just a place to host video content, it’s a full-fledged platform for community building, narrative teasing, and audience activation. Done right, YouTube can create buzz before your film hits festivals, lands distribution, or premieres
