Tag: YouTube Strategy
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YouTube Enters the Big Leagues with First-Ever NFL Game Broadcast
YouTube is officially in the sports broadcasting business, and it’s not dipping its toes in, it’s cannonballing. The platform will livestream an NFL game in its entirety, for free, globally (minus a few exceptions), marking a major first in its 20-year history. The exclusive livestream will be the NFL’s Friday night Week 1 game from…
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YouTube Shorts Is As Lucrative as Long-Form: Impact on Creators
At YouTube’s 20th birthday bash in New York, CEO Neal Mohan dropped a stat that could reshape how creators (and studios) think about short-form content. YouTube Shorts, once seen as the company’s answer to TikTok, has now reached revenue parity with core YouTube (long-form) in multiple countries, including the U.S. In some markets, Shorts is…